Not every data point creates actionable insights—and that’s where we come in. Whether you’re tracking e-commerce metrics to boost conversion rates, analyzing events to understand user interactions, or mapping user journeys to enhance overall experience, our tailored Matomo solutions are designed to align with your specific business goals.
Our team has the expertise to assist with Matomo projects of any scale, from initial setup and custom configurations to advanced analysis and reporting. With a focus on empowering your organization, we’ll ensure that your data doesn’t just speak—you’ll know how to listen, interpret, and act on it for meaningful outcomes.
When tracking meets strategy, incredible insights follow. Connect with us to make the most of what Matomo has to offer.
Get Started Your ProjectMatomo Analytics (previously known as Piwik) delivers a comprehensive web analytics platform designed with flexibility and privacy in mind. Unlike other analytics tools, Matomo allows businesses to maintain full ownership and control over their data, ensuring compliance without sacrificing user privacy. Trusted by industry-leading U.S. companies, Matomo is valued for its ability to adapt and meet unique business tracking requirements while providing actionable insights.
Our agency specializes in installing, configuring, and customizing Matomo to align seamlessly with your specific goals. Whether you’re looking to implement a unique tracking strategy or enhance existing systems, we ensure you unlock the full potential of Matomo.
Leverage our deep expertise with Matomo, especially when integrated with technologies like:
As your web agency partner, our mission is clear—to create a Matomo solution tailored to your needs while empowering you with data insights that drive informed decisions. Connect with us to explore how we can transform your tracking strategy today.
We partnered with msg systems to create an advanced career portal tailored to meet industry standards. The project included developing a user-friendly interface, integrating precise search functionality, and ensuring scalability for future growth. With a focus on user experience, the portal streamlined the hiring process for both recruiters and applicants.
We executed a comprehensive large-scale migration project for a client transitioning to Joomla as their CMS. The initiative involved transferring extensive content and implementing Matomo tracking to ensure robust analytics capabilities. Our approach emphasized minimizing downtime, maintaining data integrity, and optimizing website performance to deliver an enhanced digital experience.
At our core, we’re a Boston-based digital agency that specializes in web development. Backed by two decades of experience, our team of 25 skilled professionals has mastered a wide array of frameworks and technologies while refining key strengths in project management, communication, and customer service.
What sets us apart is our owner-managed structure—our leadership team is hands-on, actively involved in the day-to-day operations of projects, ensuring seamless oversight and accountability. While our main office is located in Boston, our diverse and talented team extends across the US and Europe, bringing an international perspective to every project we undertake.
We take pride in delivering tailored digital solutions and building meaningful client relationships, with a focus on collaboration and long-term success. Whether it’s creating dynamic websites, optimizing applications, or future-proofing your online presence, our team is committed to guiding your business to its next digital milestone.
Starting from scratch with Matomo can feel overwhelming, but we’re here to make it easy. Our team takes care of the entire setup process, including server installation, technical configurations, and tailored platform setup. This end-to-end service ensures you can start analyzing your users’ behavior right away without worrying about the technical complexities.
Looking to break free from Google Analytics? Our specialized migration service ensures a smooth and secure transition to Matomo. We meticulously transfer high-level metrics and historical data, so you can retain valuable context while beginning your analytics journey with Matomo. The process is designed to minimize disruptions, ensuring your data remains accessible and actionable.
Forget the hassle of manually adding tags to your website. Our team can configure Matomo Tag Manager so you can easily add both standard and custom tags without modifying your source code. This streamlined approach offers flexibility, saves time, and eliminates the need for complex coding, allowing you to focus on what matters most—understanding your audience.
Generic reports don’t meet the unique needs of every business—that’s why we create tailored solutions. With Matomo, we build custom dashboards that align with your goals and highlight the data that matters most. Whether it’s insights into user behavior, campaign performance, or conversion tracking, our reports provide the metrics you need for informed decision-making.
Launching your Matomo platform is just the beginning. We provide ongoing support and training to keep your analytics running smoothly long after launch. From regular updates and maintenance to guidance on navigating the platform, our team ensures your Matomo installation remains optimized, secure, and easy to use. With our continuous support, you’ll always have a reliable partner to help you leverage analytics to its fullest potential.
Partner with us to make your analytics smarter, simpler, and more effective.
For years, our co-owner, Michael, relied heavily on Google Analytics to manage data and glean insights. However, as concerns over data privacy in the U.S. grew—and with the limitation of not being able to export raw data—Michael knew it was time to look for an alternative. That search led him to Matomo, a platform that offered a fresh perspective on analytics and addressed these very challenges.
The transition to Matomo wasn’t without its hurdles; there was a learning curve at first. But over time, it has proven to be an invaluable tool. Matomo provides unparalleled levels of control and flexibility, enabling advanced data analysis that was unattainable with other platforms. It has empowered us to go deeper into our data and uncover actionable insights.
One particularly exciting development has been our experimentation with integrating Matomo’s data into ChatGPT. This combination has allowed us to unlock even more profound understandings and possibilities.
At its core, Matomo aligns with our commitment to data privacy, freedom, and uncovering insights that empower better decisions. For us, it’s more than just an analytics platform—it’s a critical tool that shapes how we serve our clients and innovate within our agency.
By choosing us, you’re partnering with an agency that prioritizes expertise, flexibility, and long-term client success.
Our professional Matomo analytics agency specializes in helping businesses gain valuable insights and make data-driven decisions. We provide a full suite of services, from setup and configuration to advanced analytics strategies tailored to your goals.
With our expertise, you can unlock the true potential of Matomo's powerful features, ensuring accurate tracking, meaningful reports, and actionable insights to elevate your performance. Whether you’re migrating from another platform or looking to optimize your current setup, we're here to guide you every step of the way.
Discover how we can help you maximize the impact of your data with precision and confidence.
Choosing the right website analytics tool is a critical decision for projects where data insights play a key role. While Google Analytics has long been the go-to choice for many, Matomo is gaining traction among users who prioritize data privacy, ownership, and customization. Below, we’ll outline the key advantages and drawbacks of switching to Matomo, helping you make an informed decision.
Matomo offers unmatched data privacy by allowing you to self-host the platform. This means your data isn’t shared with third parties or used in ways you can’t control. Matomo also ensures GDPR compliance, making it an excellent choice for businesses operating in regions with strict privacy regulations. With Matomo, you retain full control and ownership of your data, giving you peace of mind about how it’s handled.
Unlike Google Analytics, Matomo is open-source, granting you access to its source code. This flexibility allows you to customize templates, develop unique dashboards, and generate tailored reports. If your business requires a highly specific approach to analytics, Matomo’s customizability ensures it can adapt to your unique needs.
Privacy concerns have led many users to block or delete third-party cookies, which Google Analytics relies on for tracking. This can compromise the accuracy of user behavior data and requires intrusive cookie consent pop-ups on websites. Matomo sidesteps this issue entirely by functioning without third-party cookies, offering a more seamless and privacy-centric user experience.
Switching to a new platform comes with its own set of challenges. Migrating to Matomo involves a learning curve, financial investment, and careful planning to minimize disruptions. Depending on your current setup, you might experience a temporary dip in your ability to gather and analyze data as your team adjusts.
Many organizations depend heavily on Google’s ecosystem, including tools like Google Ads and Search Console. Google Analytics integrates effortlessly with these services, providing a unified platform for campaign management and performance tracking. While Matomo offers its own integrations, they may not be as seamless or comprehensive as Google’s.
Google Analytics excels in leveraging advanced machine learning to deliver predictive analytics, anomaly detection, and valuable insights. These features can help businesses anticipate user behavior and make data-driven decisions. While Matomo provides a robust analytics suite, it lacks the depth of AI-powered capabilities found in Google Analytics.
The growing interest in Matomo reflects an increased focus on data ownership, privacy, and customization in today’s digital landscape. Many businesses are recognizing the importance of maintaining control over their data while staying compliant with evolving privacy laws.
That said, choosing the right analytics tool comes down to your specific needs and priorities. If your business highly values privacy, GDPR compliance, and robust customization, Matomo may be the ideal solution. However, if your operations rely heavily on Google’s integrated services or advanced AI features, Google Analytics might still be the better choice.
At the end of the day, it’s about aligning your analytics platform with your business goals. We’re here to guide you through this decision and help you find the right solution for your website’s objectives. Whether you choose Matomo, Google Analytics, or another platform altogether, the key is making an educated choice that positions your business for success.
We’d love to assist with your Matomo project and help you achieve your goals! Simply fill out the form, and one of our team members will get back to you within one business day. Prefer a more direct approach? You’re welcome to give us a call or send us an email—we’re here to help and answer any questions you might have.
Looking to enhance your digital presence in other areas? We’ve got you covered with a range of expert services designed to meet your needs:
Explore these services and discover how we can support your digital growth. Contact us today to learn more!