Your Trusted Partner for Matomo Integration

Not every data point creates actionable insights—and that’s where we come in. Whether you’re tracking e-commerce metrics to boost conversion rates, analyzing events to understand user interactions, or mapping user journeys to enhance overall experience, our tailored Matomo solutions are designed to align with your specific business goals.

Our team has the expertise to assist with Matomo projects of any scale, from initial setup and custom configurations to advanced analysis and reporting. With a focus on empowering your organization, we’ll ensure that your data doesn’t just speak—you’ll know how to listen, interpret, and act on it for meaningful outcomes.

When tracking meets strategy, incredible insights follow. Connect with us to make the most of what Matomo has to offer.

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Top-Rated Agency for Leading Brands
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Are you searching for robust data insights into your website or app or need a tailored tracking solution that prioritizes privacy?

Matomo Analytics (previously known as Piwik) delivers a comprehensive web analytics platform designed with flexibility and privacy in mind. Unlike other analytics tools, Matomo allows businesses to maintain full ownership and control over their data, ensuring compliance without sacrificing user privacy. Trusted by industry-leading U.S. companies, Matomo is valued for its ability to adapt and meet unique business tracking requirements while providing actionable insights.

Our agency specializes in installing, configuring, and customizing Matomo to align seamlessly with your specific goals. Whether you’re looking to implement a unique tracking strategy or enhance existing systems, we ensure you unlock the full potential of Matomo.

Leverage our deep expertise with Matomo, especially when integrated with technologies like:

  • WordPress
  • Drupal
  • Joomla
  • Laravel
  • Symfony
  • React
  • Angular
  • Vue.js

As your web agency partner, our mission is clear—to create a Matomo solution tailored to your needs while empowering you with data insights that drive informed decisions. Connect with us to explore how we can transform your tracking strategy today.

Portfolio

Our Recent Projects.

Building an Industry-Level Career Portal for msg systems | 2020

We partnered with msg systems to create an advanced career portal tailored to meet industry standards. The project included developing a user-friendly interface, integrating precise search functionality, and ensuring scalability for future growth. With a focus on user experience, the portal streamlined the hiring process for both recruiters and applicants.

Large-scale Migration to Joomla with Matomo Tracking | 2019

We executed a comprehensive large-scale migration project for a client transitioning to Joomla as their CMS. The initiative involved transferring extensive content and implementing Matomo tracking to ensure robust analytics capabilities. Our approach emphasized minimizing downtime, maintaining data integrity, and optimizing website performance to deliver an enhanced digital experience.

AboutAbout Us

Who Are We?

At our core, we’re a Boston-based digital agency that specializes in web development. Backed by two decades of experience, our team of 25 skilled professionals has mastered a wide array of frameworks and technologies while refining key strengths in project management, communication, and customer service.

What sets us apart is our owner-managed structure—our leadership team is hands-on, actively involved in the day-to-day operations of projects, ensuring seamless oversight and accountability. While our main office is located in Boston, our diverse and talented team extends across the US and Europe, bringing an international perspective to every project we undertake.

We take pride in delivering tailored digital solutions and building meaningful client relationships, with a focus on collaboration and long-term success. Whether it’s creating dynamic websites, optimizing applications, or future-proofing your online presence, our team is committed to guiding your business to its next digital milestone.

ServiceOur Services

Our Matomo Analytics Services

Matomo Installation and Setup

Starting from scratch with Matomo can feel overwhelming, but we’re here to make it easy. Our team takes care of the entire setup process, including server installation, technical configurations, and tailored platform setup. This end-to-end service ensures you can start analyzing your users’ behavior right away without worrying about the technical complexities.

Google Analytics to Matomo Migration

Looking to break free from Google Analytics? Our specialized migration service ensures a smooth and secure transition to Matomo. We meticulously transfer high-level metrics and historical data, so you can retain valuable context while beginning your analytics journey with Matomo. The process is designed to minimize disruptions, ensuring your data remains accessible and actionable.

Matomo Tag Manager Configuration

Forget the hassle of manually adding tags to your website. Our team can configure Matomo Tag Manager so you can easily add both standard and custom tags without modifying your source code. This streamlined approach offers flexibility, saves time, and eliminates the need for complex coding, allowing you to focus on what matters most—understanding your audience.

Custom Report Configuration

Generic reports don’t meet the unique needs of every business—that’s why we create tailored solutions. With Matomo, we build custom dashboards that align with your goals and highlight the data that matters most. Whether it’s insights into user behavior, campaign performance, or conversion tracking, our reports provide the metrics you need for informed decision-making.

Continuous Support and Training

Launching your Matomo platform is just the beginning. We provide ongoing support and training to keep your analytics running smoothly long after launch. From regular updates and maintenance to guidance on navigating the platform, our team ensures your Matomo installation remains optimized, secure, and easy to use. With our continuous support, you’ll always have a reliable partner to help you leverage analytics to its fullest potential.

Partner with us to make your analytics smarter, simpler, and more effective.

Why do we believe so strongly in Matomo?

For years, our co-owner, Michael, relied heavily on Google Analytics to manage data and glean insights. However, as concerns over data privacy in the U.S. grew—and with the limitation of not being able to export raw data—Michael knew it was time to look for an alternative. That search led him to Matomo, a platform that offered a fresh perspective on analytics and addressed these very challenges.

The transition to Matomo wasn’t without its hurdles; there was a learning curve at first. But over time, it has proven to be an invaluable tool. Matomo provides unparalleled levels of control and flexibility, enabling advanced data analysis that was unattainable with other platforms. It has empowered us to go deeper into our data and uncover actionable insights.

One particularly exciting development has been our experimentation with integrating Matomo’s data into ChatGPT. This combination has allowed us to unlock even more profound understandings and possibilities.

At its core, Matomo aligns with our commitment to data privacy, freedom, and uncovering insights that empower better decisions. For us, it’s more than just an analytics platform—it’s a critical tool that shapes how we serve our clients and innovate within our agency.

How Are We Different From Other Agencies?

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We’re Specialists

Our team brings a deep understanding of Matomo and its advanced analytics framework. This expertise allows us to design and implement powerful, user-focused analytics solutions tailored to your needs. By leveraging Matomo’s robust data insights, we help you unlock precise, actionable strategies for your business.
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We’re Flexible

Flexibility is at the core of what we offer. Whether you require custom tracking configurations, detailed user behavior analysis, or seamless dashboard integrations, our team is equipped to create solutions that align perfectly with your unique objectives. We pride ourselves on delivering a bespoke approach, ensuring your Matomo setup provides valuable insights tailored to your goals.
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We’re Knowledgeable

With extensive experience across popular CMS platforms like Drupal, WordPress, Contao, and Joomla—and frameworks such as Angular, Laravel, Symfony, and Vue.js—we can integrate Matomo with virtually any digital environment. This level of versatility means we can help you gain meaningful insights from your website or app, regardless of the underlying technologies.
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We’re Transparent

We believe that collaboration and clear communication are fundamental to successful projects. Throughout every stage, from initial planning to final deployment, our team keeps you informed and engaged. We aim to be more than just a service provider—we strive to be your trusted digital partner, fully invested in the success of your project.
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We’re Here for You

Our commitment doesn’t end at implementation. We focus on building lasting relationships with our clients by offering reliable support and maintenance services. From adapting your Matomo installation to meet evolving business needs to ensuring it stays up-to-date with the latest security patches and feature upgrades, we’re here to grow alongside you and your requirements.

By choosing us, you’re partnering with an agency that prioritizes expertise, flexibility, and long-term client success.

Schedule a 30 minute call

Are you searching for expert Matomo analytics support?

Our professional Matomo analytics agency specializes in helping businesses gain valuable insights and make data-driven decisions. We provide a full suite of services, from setup and configuration to advanced analytics strategies tailored to your goals.

With our expertise, you can unlock the true potential of Matomo's powerful features, ensuring accurate tracking, meaningful reports, and actionable insights to elevate your performance. Whether you’re migrating from another platform or looking to optimize your current setup, we're here to guide you every step of the way.

Discover how we can help you maximize the impact of your data with precision and confidence.

Should You Replace Google Analytics with Matomo?

Choosing the right website analytics tool is a critical decision for projects where data insights play a key role. While Google Analytics has long been the go-to choice for many, Matomo is gaining traction among users who prioritize data privacy, ownership, and customization. Below, we’ll outline the key advantages and drawbacks of switching to Matomo, helping you make an informed decision.

Why Matomo May Be the Right Choice

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Data Ownership & GDPR Compliance

Matomo offers unmatched data privacy by allowing you to self-host the platform. This means your data isn’t shared with third parties or used in ways you can’t control. Matomo also ensures GDPR compliance, making it an excellent choice for businesses operating in regions with strict privacy regulations. With Matomo, you retain full control and ownership of your data, giving you peace of mind about how it’s handled.

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Customizable and Open Source

Unlike Google Analytics, Matomo is open-source, granting you access to its source code. This flexibility allows you to customize templates, develop unique dashboards, and generate tailored reports. If your business requires a highly specific approach to analytics, Matomo’s customizability ensures it can adapt to your unique needs.

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No Third-party Cookies

Privacy concerns have led many users to block or delete third-party cookies, which Google Analytics relies on for tracking. This can compromise the accuracy of user behavior data and requires intrusive cookie consent pop-ups on websites. Matomo sidesteps this issue entirely by functioning without third-party cookies, offering a more seamless and privacy-centric user experience.

Challenges You May Face with Matomo

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Transition Time and Effort

Switching to a new platform comes with its own set of challenges. Migrating to Matomo involves a learning curve, financial investment, and careful planning to minimize disruptions. Depending on your current setup, you might experience a temporary dip in your ability to gather and analyze data as your team adjusts.

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Integration with Google Services

Many organizations depend heavily on Google’s ecosystem, including tools like Google Ads and Search Console. Google Analytics integrates effortlessly with these services, providing a unified platform for campaign management and performance tracking. While Matomo offers its own integrations, they may not be as seamless or comprehensive as Google’s.

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Advanced Machine Learning Insights

Google Analytics excels in leveraging advanced machine learning to deliver predictive analytics, anomaly detection, and valuable insights. These features can help businesses anticipate user behavior and make data-driven decisions. While Matomo provides a robust analytics suite, it lacks the depth of AI-powered capabilities found in Google Analytics.

The Case for Matomo

The growing interest in Matomo reflects an increased focus on data ownership, privacy, and customization in today’s digital landscape. Many businesses are recognizing the importance of maintaining control over their data while staying compliant with evolving privacy laws.

That said, choosing the right analytics tool comes down to your specific needs and priorities. If your business highly values privacy, GDPR compliance, and robust customization, Matomo may be the ideal solution. However, if your operations rely heavily on Google’s integrated services or advanced AI features, Google Analytics might still be the better choice.

At the end of the day, it’s about aligning your analytics platform with your business goals. We’re here to guide you through this decision and help you find the right solution for your website’s objectives. Whether you choose Matomo, Google Analytics, or another platform altogether, the key is making an educated choice that positions your business for success.

We’d love to assist with your Matomo project and help you achieve your goals! Simply fill out the form, and one of our team members will get back to you within one business day. Prefer a more direct approach? You’re welcome to give us a call or send us an email—we’re here to help and answer any questions you might have.

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FAQ

Common Questions Answered by Matomo Developers

Matomo is an open-source analytics platform designed to provide comprehensive insights into user behavior while prioritizing privacy. It serves as a versatile alternative to tools like Google Analytics, offering website owners total control over their data.

Yes, Matomo is built with user privacy as a core principle. It allows organizations to own their data completely, ensuring compliance with regulations such as GDPR, HIPAA, and others. Privacy-friendly features like anonymized tracking ensure that user information is handled responsibly.

Absolutely. Matomo provides an intuitive migration tool that helps you seamlessly transfer your historical data from Google Analytics. You can continue gaining analytical insights without disruption while benefiting from enhanced privacy and control.

Yes, Matomo is designed to scale with your needs, whether you manage a small blog or an enterprise-level website. With robust functionality and flexibility, it caters to a wide variety of businesses and use cases.

With the self-hosted option, you install and maintain Matomo on your own servers, giving you complete ownership of your analytics data. This eliminates reliance on third parties, reduces data exposure risks, and increases compliance control.

While Matomo does require some level of regular updates and monitoring, it is generally straightforward to maintain. Comprehensive documentation and active support communities make the process manageable for users with varying technical expertise. By offering clarity, precision, and user focus, Matomo gives you everything you need to make data-informed decisions, with your privacy and security in mind.

Boost Your Digital Presence with Expert Services

Looking to enhance your digital presence in other areas? We’ve got you covered with a range of expert services designed to meet your needs:

Explore these services and discover how we can support your digital growth. Contact us today to learn more!